Multimedia Talking Websites

When marketing and advertising a product, it is important to identify, anticipate and satisfy the end-user’s requirements. Multimedia has altered the way products are advertised and marketed, and offered a new marketplace for this activity. The use of websites has opened a new area for advertising and marketing. Products are advertised in banners, pop-up windows, links, embedded video, flash movies and more. Whether you’re using a website to research a project or just checking your email, adverts are hard to escape. Most companies that have a website will produce monthly newsletters or regular emails that consumers can sign up to receive. Often customers can choose what products they are most interested in and will then receive news and offers about those particular items. Many software companies allow customers to download free trials directly from their websites so they can try before they buy. Consumers can even read chapters of books online to get a taster as to whether they want to buy the book. Some companies market and advertise through the use of DVDs that can be requested by customers or sent through the mail directly into their homes.

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